The Story of Mariano’s

Objective

Mariano’s, an exciting food and grocery destination in the Midwest, with 44 locations across the Chicagoland area, places a premium on the customer experience, by offering highly differentiated food shopping combined with exceptional customer service. Mariano’s wanted to further position themselves as a one-stop-shop for everything from groceries to entertainment and to establish themselves as a lifestyle brand with loyal, repeat customers.

Solution

 Ecko Digital Media partnered with Mariano’s on a holiday and Valentine’s Day campaign that included two in-store event activations that spoke to unique offerings that women, mothers, and health-conscious shoppers look for, such as Weight Watchers-friendly ingredients and local products. They also contracted influencers to create content that was attainable, rather than aspirational, relatable and niche to the audience’s interests.

Results

Both in-store event activations sold out to over 200 people each time within three minutes of posting the Eventbrite link. It also generated a waitlist of over 150 people. The campaign generated 3 million digital impressions We work with Mariano’s in an ongoing capacity’ to identify true thought leaders, resulting in an organic, high CPM.